There is no single way every trade show visitor wants to share information. Some are happy to scan a QR code and complete a short form. Others hand the booth rep a business card while the conversation is happening. A practical lead-capture system should accommodate both.
QR capture works well for self-service
A campaign QR code lets visitors open an entry or lead form on their own phone. It is useful for booth signage, Prize Draw campaigns and moments when several visitors are engaging at once.
Business cards still matter
Physical cards remain common at trade shows, especially during direct sales conversations. Capturing the card image with the lead record is more useful than letting it disappear into a pile that has to be sorted days later.
Use the method that fits the interaction
The strongest booth workflow does not force every visitor through the same path. QR capture can handle self-service traffic while business-card capture supports person-to-person conversations.
Keep everything tied to the campaign
Whichever method is used, the lead is more useful when it remains connected to the campaign and can be reviewed or exported for follow-up.
Explore trade show lead capture and EventXusa business-card scanning.